Tailoring house Sanne and gallery Imitate Modern have teamed up to create a unique, edgy concept store in the historical heart of London’s Mayfair, Sheperd Market. Filled with a curated selection of contemporary artworks and bold, crystal embellished tailoring, the store presents itself as a distinctive space. The collaboration came about through a friendship between Sanne’s founder Lena McCroary, and the founder of Imitate Modern Jacqui Pittack. One evening over dinner in London, the pair came up with the idea to have Sanne’s demi-couture tailoring displayed within Imitate Moderns existing gallery alongside their artworks; and with both brands representing an edgy, exciting and confident lifestyle, the partnership seemed a natural decision. 

With a large selection of fabrics and linings to choose from, Sanne will be selling bespoke, customizable pieces as well as items from Sanne’s AW18 collection. Everything from the cut to the colours of the crystals can be chosen by customers to create their own one-of-a-kind piece.