Fusing forward thinking designs,
with the traditional art of tailoring.
– Lena McCroary
Savile Row bespoke tailoring is often considered old-fashioned and nostalgic. With a playful curiosity about the world and society; Lena uses it’s historically loaded DNA and transforms it into clothing that makes sense today. Using the romance and experience of the past, juxtaposed with the liberty of the modern world, Sanne has become a tailoring house which fuses forward thinking, contemporary, designs with the traditional art of tailoring.
After studying fashion design at Central Saint Martins, Lena joined Savile Row bespoke tailor Brian Russell as a cutter. After 3 years at the company, Lena realised an opportunity to build a house which created a new approach to Savile Row tailoring.
Now creative director of Sanne, Lena works on designing and cutting the bi-annual collections that evoke a strong personality, and are as provocative and sophisticated as they are cool-headed and cutting-edge. Located in prestigious Mayfair, Sanne’s atelier creates contemporary, cutting-edge sophistication with one-of-a-kind, sublimely-crafted products.